Mark,
Depending on the changes you can make, there are several things you
could do. I have sorted them below by complexity level and cost
required to implemented them.
a) (As Brad suggested) Simply ask the applicants the source of their
information?
b/c) Place a contact us form on pages: this will help you build up an
email database for future campaigns (i would suggest adding course
categories so you can target these emails)
b/c) Have different phone numbers for different sites. This can either
be hardcoded or as XML feed from your database (depends on the setup)
d) depending on your budget, place a eStara like "Let us call you"
button or live chat link on the site. In fact with eStara like
service, you can have the operators review the different course pages
that the caller has reviewed
- Satnam
--- In webanalytics@xxxxxxxxxxxxxxx, "Brad Warthan" <bradwarthan@...>
wrote:
>
> Well, in the short-run, you could do the old fashioned "how did you hear
> about us?" question on every telephone call. I can't think of anything
> else on a university budget. As per email tracking, I recommend
rebuilding
> that email call-to-action page with a contact us form. That way you
know
> where the emails are coming from (that site) (see
> http://www.usi.edu/extserv/cared/contact.asp for a very basic form
on a site
> I built for a university).
>
> For analysis, pay close attention to direct referrals and one time
> referrals. Also look at Avinash Kaushik's very cool chart on most
valuable
> sources of traffic. Say you find that Google sends 10,000 visits a
year but
> the people online stay very short and view few pages, and another source
> such as a college-finding website drives smaller traffic that is more
> active, consider ways to improve traffic on the latter, etc.
>
>
>
> On 6/21/07, marktmp <mark.walker@...> wrote:
> >
> > Hi everyone
> >
> > I work in recruitment analysis and as such there is always a
conclusion
> > to the candidate journey, ie the job application and hire.
> >
> > However I've been asked to look at a university website where there is
> > no final application logged on the site. The potential students view
> > course pages and if they are interested they call a phone number or
> > send an email to register their interest (neither of which are
tracked).
> >
> > does anyone have any suggestions of how I might measure the success of
> > this campaign in general and of certain sites directing candidates to
> > the university website? so far I'm concentrating my efforts on Viewed
> > pages per click. but if anyone has any suggestions I'd be very
> > grateful.
> >
> > Many thanks
> >
> >
> >
>
>
>
> --
> Bradley L. Warthan
> (812) 457-4479
>
>
> [Non-text portions of this message have been removed]
>
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