Hi,
Depending on how your sites are tagged (assuming you're using a
JavaScript-based product), you might be able to build segments for each of your
three sites to determine how much overlap exists between them. It might depend
quite a bit on the product you're using - though chances are the other members
know a lot more than I do about how to approach this considering you're
interested in looking at three separate websites and not various areas/sections
on a single site.
Alternatively, the audience measurement services like ComScore and NetRatings
each have a specific report that addresses this question, although because they
use sample panels, a given site needs to draw enough traffic (aka enough
panelists) to meet their minimum reporting levels. For what it's worth, I've
used these reports in the past to evaluate prospective acquisition targets,
partners, etc.
Hope this helps.
David
-------------- Original message --------------
From: "nevertrustab" <patriccc@xxxxxx>
I hope I don't bother you guys by know. It's just that I'm pretty
curious and I had yet another idea. Maybe it's being done already or
maybe it has been tried and proven inefficient.
Anyways, I was wondering, say you as a private site owner or as a
company with multiple websites has sites in related fields. For
example I'm interested in web analytics, in SEO and in marketing.
Imagine I had a website for each of these 3 topics.
My assumption is as these interests overlap for me as an individual,
they might as well overlap for many other individuals. The question is
really just at what percentage they overlap.
Couldn't one test interlinking these sites (while keeping an eye on
the search engines - you shouldnt interlink dozens of your own sites,
of course!) in order to see how many percent of your repeat visitors
of your web analytics site will become repeat visitors of the SEO site?
As soon as one has a statistical significant sample one would know if
it's worth linking from one site to the other or not.
It might also be insightful to target marketing campaigns.
If you see that a large percentage of your visitors from your web
analytics website become repeat visitors of the SEO site, but dont
come repeat visitors of your marketing site this should mean that
promoting SEO products on your site (or by email) would be a good
idea, whereas a promoting marketing products on your website would be
a waste of time/space.
Has anybody tried anything like this? If so was it efficient or
inefficient? I just know it might be a great test to run for a private
webmaster (SEO) who has multiple sites and doesn't know if
interlinking is worth it or not.
[Non-text portions of this message have been removed]
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